Campaign project

For our last practical project we had to create a promotional campaign. The internet is being used more and more to market and advertise products, it also becoming home to online campaigns. We chose to do ours on contraception and STD’s as it is something that is very relevant to people of our age group, however this was not our original idea. Our original idea was on abortions and unwanted pregnancies. We chose not to go with our original idea because we realised that this topic was very sensitive and might be a sore subject for people to talk about. We aimed our campaign at the age group of 16-21, as this is the age where people are just becoming sexually active and exploring their sexuality; but may not know much about contraception and sexually transmitted diseases and their dangers.

For this campaign we decided to do a powerpoint presentation and a video. The presentation would provide key information on what forms of contraception are available and some statistics on how effective they are. It would also include information on STDs and some statistics. The video would consist of actual student interviews where we would ask them questions about contraception and STDs. It would also include some statistics about our target age group.
Below is the powerpoint presentation:

The contraceptive campaign

View more presentations from drusie

The aim for our video was to film an equal amount of boys and girls that attended the uni. We used a method of random selection; we just approached students outside the student union and library. We thought that it would be a good idea to keep people that participated anonymous because then they wouldn’t feel ashamed to talk about their sexual experiences. In order to do this we jus filmed the ground while our interviewee’s spoke. We asked all of the people that participated the same questions. These were:
-do you use contraception?
-what forms of contraception do you use?
-what do you know about STD’s?
-do you go for regular check-ups?
We also asked the boys:
-do you prefer for the person your sleeping to be using another type of contraception?